Friday, June 17, 2011

A Coffee Shop With A New Definition of Care, Jittery Joe’s



A Coffee Shop With A New Definition of Care, Jittery Joe’s

There is something unique about the little Athens, Ga., founded Jittery Joe’s coffee shop. Customers can sense the care and respect the staff has for the art of brewing coffee. Jittery Joe’s conducts a process called micro roasting. Although it seems that only chemistry majors could understand this process, Jittery Joe’s simply explains that this is there way to provide the best of the best coffee. The company only purchases the top 1 percent of coffee in the world, and then each bag is individually inspected to make sure that the beans meet the size, shape, and quality requirements. That is a lot of love for each coffee bean that Starbucks can’t stand up to!

Jittery Joe’s may be based in Athens, but its coffee is adopted from across the globe from 18 different countries ranging from Kenya to Guatemala. Although the oversea transfer of the best beans seems like a huge process, Jittery Joe’s makes sure to break up their orders into small batches to insure quality and care.

I experienced my first trip to Jittery Joe’s on my way to class on the University of Georgia campus. The relaxing smell of the fresh ground coffee beans first caught my attention, so I decided to give it a try, betraying my devout relationship to Starbucks.

I chatted with the barista and filled him in on the fact that it was my first time at a Jittery Joe’s. He welcomed me with a smile, and I could tell that he appreciated me stopping by. I went on to explain the drink that I wanted. I needed something cold, due to the 95-degree Athens, Ga., sunshine, something that would wake me up for my lecture, and anything with a hint of mocha or mint. He immediately suggested a mint Frosty Joe. After hearing that it was his favorite blend, I spent my four dollars and took my first Jittery Joe’s sip.

It was delicious. The ice was perfectly blended, and the dollop of whipped cream on top gave a little touch of sweetness. The mint flavor was apparent, but definitely not overpowering. The coffee tasted rich, and the mint added the perfect touch of freshness. I was very pleased with this drink, and the welcoming personality and helpfulness of the barista made the experience even more rewarding.

Whether stopping by the UGA campus location or meeting a friend to rekindle a relationship at one of the local stores, the atmosphere of Jittery Joe’s remains the same. Each location brings a sense of warmth and is inviting to any person, from the musicians to write lyrics while sipping espresso to the kids who enjoy hot chocolate on a winter afternoon.

After cheating on your coffee shop that you had a long and wonderful relationship with, there will be no guilt felt. Jittery Joe’s will bring the satisfaction and taste that every coffee addict needs to make it through the seasons.

2 comments:

  1. I love this line: "betraying my devout relationship to Starbucks." :] Really nice job overall too! I liked that you kind of talked about how they work behind the scenes, and then with the story of your own experience.
    -Sara

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  2. I agree - excellent work, Hattie! This was fun to read, and very thorough and engaging.

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